#presidentspartingwords at a Critical Juncture: Reclaiming the Autonomous Subject in Social Media Discourse on Coronavirus in Belarus

Abstract

This study explores #presidentspartingwords, a viral hashtag that accompanied the eulogy-like posts that social media users created about themselves in spring 2020 by satirically emulating president Alexander Lukashenko’s patronizing remarks about the first coronavirus victims in Belarus, an authoritarian post-Soviet country. The study examines how the online public used these discursive sites to challenge the governmentally sanctioned subject positions, which construct Belarusians as inapt dependents of the state, by articulating themselves as efficacious,autonomous agents. The study argues the coronavirus pandemic served as a “permissive condition” for critical juncture by disrupting thelogic of the official discourse in which Lukashenko is assigned the role of the major, if not the only, rhetor imbued with the legitimacy to speak on behalf of the Belarusian people. I argue that approaching the coronavirus as a potential critical juncture offers critical mediascholars a useful analytical category for theorizing the discursive conditionality of political change.