Informed by Carey's cultural approach to communication, this article revisits the debate about the historical impact of new communication technologies. Several studies have pointed to technology “affordances” as offering a useful middle ground between determinist and social constructivist perspectives. This article explores how the concept of affordance might be tweaked to emphasize what an emerging technology suggests in time to the cultures using and developing it. The second half of the article illustrates the discussion with a close examination of the affordances of blogging technology and especially of a novel communications genre: news-related blogs.
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