This article critically examines an official document addressing the University of North Dakota's (UND's) “Fighting Sioux” logo. Prior to the civil rights movement of the 1960s, the UND campus was populated mostly by white students, faculty members, and administrators. Such a population created a climate in which the appropriation of Native American images and symbols for fun and sport went largely unquestioned. The debates that have developed since the 1960s around the Fighting Sioux logo reflect the struggles of different groups to define the parameters of acceptable and unacceptable forms of communication.
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