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Abstract

To determine the extent to which coverage of male and female collegiate athletes, coaches, and their sports have been similar in the NCAA News, a review of relevant (related to athletes, coaches, or sport events) articles and all pictures from selected issues published in 1988 and 1991 was conducted. In addition to a direct comparison of space allotted to male and female athletes, coaches and their sports, the location of all articles and pictures was examined. With respect to the allocation of space, 297 paragraphs using 731 square inches were devoted to women compared to 820 paragraphs using 1,788 square inches devoted to men. A similar pattern was present for pictures, with 49 pictures using 227 square inches allotted to women and 95 pictures using 784 square inches allocated to male athletes, coaches, or sports. These findings demonstrate a pattern of underrepresentation for female athletes similar to that found in other print media.

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GENDER EQUITY IN SPORTS MEDIA COVERAGE: A REVIEW OF THE NCAA NEWS

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