Millions of dollars and thousands of hours of time were devoted to television coverage
of the 1976 Olympic Games in Montreal. The objective of this coverage was not the repor
ting of the details of each sporting evènt. Rather, the television outlets, particularly
America's ABC Network, actually devoted more time to promoting their own programming
and to covering the events (restaurant tours) peripheral to the sporting activity.
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References
1.
Leggett, William1976 "Commercializing The Games," Sports Illustrated (August 9):47.
2.
Rothenberg, Fred1979 "TV Rights for 1980 Olympics May Double," Associated PressRelease, September 20.
