As in the past, local authorities continue to hold sporting events in their territory as a promotion and positioning of their brand’s international destination. The economic impact of sport events depends not only on the number of participants but also, and among other things, on the length of stay at destination. The aim of this study is to analyze the factors determining the length of stay of participants at the venue for the event, International Triathlon Challenge Barcelona–Maresme. An econometric duration or survival model is used for the analysis. Results suggest that satisfaction about the destination, being a foreign participant, and the participant’s expenditure appear to have a significant influence on the participant’s decision of how long to stay at the destination.
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