All principals hope violence and the resultant communication crisis will not occur in their school, but that wish is becoming more and more unrealistic in our troubled times. The wise school leader will take steps now to be prepared to communicate effectively during any crisis.
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References
1.
Richard D. Bagin, ed. The Wit and Wisdom ofPR Success. Arlington, Va.: The National School Public Relations Association, 1995, p. 161.
2.
Nspra.The Complete Crisis Communication Management Manual for Schools. Arlington, Va.: The National School Public Relations Association, 1993, p. 10.
