AbstractGet full access to this articleView all access options for this article.Get accessReferences1. Gordon, Maynard M. The Iacocca Management Technique: A Profile of the Chrysler Chairman's Unique Key to Business Success. New York: Ballantine Books, 1985.2. Iacocca, Lee , and Novak, William. Iacocca : An Autobiography. Toronto : Bantam Books, 1984.