The language of Presidents Reagan, Nixon, and Kennedy is examined for imagery, emotional, and cause-and-effect linguistics. Imagery and emotion are associated with the right hemisphere of the brain, and cause-and-effect language is associated with the left. Reagan's language is relatively high on imagery, slightly high on negative emotion, and low on cause and effect. Nixon's language is similar to Reagan's but generally lower in emotion. Kennedy's language profile is quite different from that of the other two Presidents, in that Kennedy is high on cause-and-effect language, low on imagery, and relatively high on positive emotion.
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