Changes in the nature of Scottish nationalist ideology over a 30-year period are studied by means of a content analysis of 90 documents from the Scottish Nationalist Party. Frequency, position, and connectivity of themes within the ideology were measured. It appears that the party is becoming less radical and less culturally and economically oriented. The ideology is described as more complex, oppositional, and incestuous than formerly. The retreat from militancy is seen to stem from a historic need to avoid division within the party and as a strategy to attract a broader range of voters. This dilution of ideology is a major cause of the party's decline.
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