This article argues that the concept of ‘state feminism’ no longer adequately captures the complexity of emerging feminist engagements with new forms of governance. It suggests that ‘market feminism’ offers a new conceptual framework from which feminist engagements with the state can be analysed and evaluated, and the changes within state feminism can be understood. The article documents the growing feminist embrace of the logic of the market, which manifests itself in changed practices and priorities. The article gives examples of ‘market feminism’ and argues that the move from state feminism to market feminism impacts on both the political practices and policy priorities of women’s policy agencies.
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