How are people of Asian origin perceived in contemporary U.S. culture? While often depicted as a “model minority”—competent and hardworking but also quiet, unsociable, or cold—little work measures whether and how these stereotypes vary for Asians in different social locations. We use a large (n ≈ 4,700) quota sample of the United States, matched to key U.S. demographics, to map the content of Asian stereotypes across ethnicity, gender, income, and birthplace. We find that some stereotypes are largely consistent across subgroups—such as the perception that Asians lack sociability, but not warmth, relative to White Americans—while others vary substantially. Perceptions of dominance vary by income, while perceptions of competence are moderated by income and ethnicity in complex ways. Stereotypes have important consequences, ranging from everyday frustrations to depressive symptoms and employment discrimination. Our work provides a detailed picture of how stereotypes vary across social locations.
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