DiamondNinaSherryJohn F.Jr.McGrathMary AnnMunizAlbertJr.KozinetsRobert C.BorghiniStefania2009. “American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research.”Journal of Marketing73 (3): 118–34.
2.
BorghiniStefaniaDiamondNinaKozinetsRobert V.McGrathMary AnnMunizAlbertJr.SherryJohn F.Jr. Forthcoming. “Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place.”Journal of Retailing13 (3).
3.
KozinetsRobert V.SherryJohn F.Jr.DiamondNinaBorghiniStefaniaMcGrathMary AnnMunizAlbertJr.2003. “I Am an American Girl.”Videography presented at the annual conference of the Association for Consumer Research, Toronto, Canada.
4.
SherryJohn F.Jr.2005. “Brand Meaning.” Pp 40–69 in Kellogg on Branding, edited byCalkinsTimTyboutAlice. New York: John Wiley.
5.
SherryJohn F.Jr.BorghiniStefaniaMcGrathMary AnnMunizAlbertJr.DiamondNinaKozinetsRobert2009. “Allomother as Image and Essence: Animating the American Girl Brand.” Pp 137–49 in Explorations in Consumer Culture Theory, edited bySherryJohn F.Jr.FischerEileen. London, UK: Routledge.