Abstract
The paper is about the alternative ways in which managers and enterprises respond to the contemporary situation in Poland. Adopting a cultural perspect ive and interpretive approach, it first seeks to establish in which ways the social role of manager has changed in regard to the professional dimension and contextual constraints. The main point concerns the current situation, where different ways of enactment of organizations' environments coexist, as do different managerial roles, as representing these different cultures of organ izing. The paper proposes a typology of enterprises and roles, which can be used both in theory and practice, but perhaps more specifically by consultants who intend to introduce important changes in East European enterprises. Taking the differences in responding to change into account would perhaps make the change itself more effective and more realistically aimed.
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