Abstract

Get full access to this article
View all access options for this article.
References
1.
Klein
Naomi
(2000 ). No logo . London : Flamingo .
2.
Packard
Vance
(1959 ). The hidden persuaders . New York : David McKay .
3.
Quelch
John
(2009 ). In defense of marketing . HBS Working Knowledge .
http://hbswk.hbs.edu/item/6015.html
4.
Sinclair
Upton
(1906 ). The Jungle . New York : Doubleday .
