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Review Essay: Studying Organizations Ethnographically: Is ‘organizational’ ethnography distinctive? David Silverman: A Very Short,Fairly Interesting and Reasonably Cheap Book about Qualitative Research 2007,London: Sage Publications,159 pages (pbk) Paul Atkinson,Amanda Coffey,Sara Delamont,John Lofland and Lyn Lofland (eds): Organizational Ethnography 2007,London: Sage Publications,507 pages (pbk) Daniel Neyland: Handbook of Ethnography 2008,London: Sage Publications,188 pages (pbk)