This paper demonstrates the strategic importance of developing a capability to manage human resources based on a set of social responsibility principles (normative and structural) with the aim of responding to the interests of the employees. Such corporate social responsiveness will encourage employees’ collaboration and could distinguish the company from other organizations. We have tried empirically to test the existence of a significant and positive relationship between organizational results and the institutionalization of a social responsiveness toward employees. To this end, we carried out a study in the Spanish savings bank sector to analyse the strategic value of corporate responsiveness toward employees from the resource-based view. Our results seem to show that those savings banks that have institutionalized high-commitment practices toward employees have greater profitability.
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