This study employs a quantitative research methodology to investigate the intricate connections between strategic supremacy and a sustainable competitive advantage within Zain Telecommunications Company. Quantitative research is preferred because it offers significant insights into organizational processes and can measure the effects of variables and empirically investigate relationships between them.
Objective
This study investigates the relationship between strategic supremacy and sustainable competitive advantage.
Methodology
This study was a quantitative study, and a survey strategy was used to collect data from 170 respondents, and data collected from a systematic random sample. Inferential and descriptive statistics were produced using Smart-PLS.
Findings
The study highlights the significance of stakeholder engagement, network management, and innovation by showing how the sphere of influence and competitive compression boost competitive advantage. However the absence of a statistically significant impact of competitive configuration on the organizations CASA indicates that its influence is probably highly contextual or influenced by other organizational or environmental factors.
Implications
By outlining the main forces behind SCA and pointing out areas that need more research this study advances the field of strategic management. In order to survive and prosper in ever-changing competitive environments firms must ensure strategic alignment cultivate strong stakeholder relationships.
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