Marketing the concept of information management to top executives

Abstract

This paper reports the outcome of a small research project undertaken for the British Library Research and Devel opment Department dunng the two-month penod on either side of Chnstmas 1989 The research can be characterised in two ways as a preliminary study in the strategy of promoting information management, and as an exercise in test marketing the concepts, ideas and, to some extent, the educational prod ucts involved