A survey of managers in the electronics industry showed that only 11% read any foreign language material. Newspapers and journals were considered a prime source of market infor mation. The average manager spends 2.6 hours per week reading, mainly at home. He reads seven journals with the Financial Times considered the most essential reading. 47% would prefer a single source for all their information needs.
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References
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J.F. , BlagdenDo Managers Read? (British Institute of Management and Cranfield Institute of Technology Press, Oxford, 1980)
R. Stewart, Contrasts in management (McGraw-Hill, Maidenhead, 1976).
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R.G. Thorp , H. Schur, D. Bawden and J.R. Joice, The foreign language barrier: a study among pharmaceutical research workers. Journal of Information Science14 (1) ( 1988)17-24.
