This article is the third in a series of four articles concerned with the valuing of management information. The first three articles examine the major approaches to valuation, the final one summarizes and links together these methods into a practi cal approach to the valuing of management information.
This article examines three estimation heuristics and arrives at a suitable combination of them for use in the valuing of management information. The article also examines various ways of improving the efficiency of such subjective estimates.
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