Cartoons as information

Abstract

Today the impact of cartoons has a new status in social communication research. Animation has gained a new and wider use, especially in situations where it is important to get the message through and have it internalized, e.g. in marketing and learning. The present study examined whether internal messages presented with humour and in the form of cartoons have a greater impact power than traditional messages among the employees in an organization. The object was to study whether the messages in the form of comic cartoons were better noticed by the employees, whether they were received to a higher degree and whether they more efficiently achieved the desired effect among the employees.