AbstractGet full access to this articleView all access options for this article.Get accessReferences1.[1] G. McGovern and R. Norton , Content Critical: Gaining Competitive Advantage Thropugh High-quality Web Content ( Financial Times-Prentice Hall, London ).2.[2] www.isysdev.com/3.[3] www.80-20.com/4.[4] www.dtsearch.com/