Abstract

Get full access to this article
View all access options for this article.
References
1.
Bovee, Courtland
and
William F. Arens
(1986) Contemporary Advertising (second edn ). Illinois : Irwin Homewood.
2.
Fink, Conrad C.
(1988) Strategic Newspaper Management.
New York : Random House.
3.
Kasoma, Francis
(1993) Recommendations for Media Reform in Zambia.
Lusaka : Media Reform Committee.
4.
Mytton, Graham
(1983) Mass Communication in Africa.
London : Edward Arnold.
