Awasthy, G.C. ( 1965) Broadcasting in India. Bombay: Allied Publishers.
2.
Bamzai, K. ( 2006) ‘Soft Power, Hard Sell’, India Today (International Edition) 6 March: 36-8.
3.
Caldwell, J. ( 2008) Production Culture: Industrial Reflexivity and Critical Practice in Film and Television. Durham, NC: Duke University Press.
4.
Chakravarty, P. ( 2004) ‘Telecom, National Development and the Indian State: A Postcolonial Critique’, Media, Culture & Society26(2): 227-49.
5.
Chandran, R. ( 2003) ‘CII to Host Film Marketing Summit’, Business Line 10 January.
6.
Curtin, M. ( 2007) Playing to the World’s Biggest Audience: The Globalization of Chinese Film and TV. Berkeley, CA: University of California Press.
7.
Daga, A. ( 2001) ‘Dotcom Firm Plays Patriotic Card’, New India Times 24 August.
8.
Davila, A. ( 2001) Latinos Inc.: The Marketing and Making of a People. New York: New York University Press.
9.
Dey, S. ( 2003) ‘Bollywood Goes to the Classroom’, Economic Times 10 November.
10.
Dhawan, R. ( 2001) ‘Dotcom Survivors’, Business World 14 May.
11.
Dwyer, R. ( 2002) Yash Chopra: Fifty Years in Indian Cinema. New Delhi: Roli Books.
12.
Ganti, T. ( 2000) ‘Casting Culture: The Social Life of Hindi Film Production in Contemporary India’, PhD Dissertation, New York University.
13.
Ganti, T. ( 2004) Bollywood: A Guidebook to Popular Hindi Cinema. New York: Routledge.
14.
Govil, N. ( 2005) ‘Hollywood’s Effects, Bollywood FX’ , pp. 92-114 in M. Gasher and G. Elmer (eds) Contracting out Hollywood. Lanham, MD: Rowman and Littlefield.
15.
The Hindu (1957) ‘Vividh Bharati: New Programme Over All India Radio’, 29 September.
16.
Kohli, V. ( 1999) ‘Look, Here’s a Booming Market’, Business World 7 February.
17.
Kohli, V. ( 2006) ‘The Big Boys’, Business World 9 January.
18.
Kumar, S. ( 2006) ‘Mapping Tollywood: The Cultural Geography of Ramoji Film City’, Quarterly Review of Film and Video23(2): 129-38.
19.
Lelyveld, D. ( 1995) ‘Upon the Subdominant: Administering Music on All India Radio’, pp. 49-65 in C. Breckenridge and A. Appadurai (eds) Consuming Modernity: Public Culture in a South Asian World. Minneapolis, MN: University of Minnesota Press.
20.
Manuel, P. ( 1993) Cassette Culture: Popular Music and Technology in North India. Chicago: University of Chicago Press.
21.
Mazzarella, W. ( 2003) Shoveling Smoke: Advertising and Globalization in Contemporary India. Chicago: University of Chicago Press.
22.
Mehta, M. ( 2005) ‘Globalizing Bombay Cinema: Reproducing the Indian State and Family’, Cultural Dynamics17(2): 135-54.
23.
Padmanabhan, A. ( 2000) ‘Of Incubators, Angel Investors, and Venture Capitalists’ , India Abroad 14 April.
24.
Prasad, M. ( 1998) Ideology of the Hindi Film: A Historical Construction . New Delhi: Oxford University Press .
25.
Rajadhyaksha, A. ( 1999) Encyclopaedia of Indian Cinema. London : British Film Institute.
26.
Saha, P. ( 2004) ‘Online Movie Trailers Gain Prominence’, Agency Faqs 25 May.
27.
Scannell, P. ( 1988) ‘Radio Times: The Temporal Arrangements of Broadcasting in the Modern World’, pp. 15-31 in P. Drummond and R. Paterson (eds) Television and its Audience: International Research Perspectives. London: British Film Institute.
28.
Shankar, A. ( 2002) ‘Dot.coms: Will They Make It?’, Business India 11 November.
29.
Sharma, K. ( 2000) ‘The Truth Behind Sify’s Mega-deal’ , Business Today 7 February.
30.
Silicon India ( 2000) ‘Start-up Fever in India’, February.
31.
Singh, B. ( 2003) ‘The Problem’, Seminar525.
32.
Srinivas, L. ( 2005) ‘Communicating Globalization in Bombay Cinema: Everyday Life, Imagination and the Persistence of the Local’, Comparative American Studies3(3): 319-44.
33.
Thorner, A. and S. Patel ( 1995) Bombay: Mosaic of Modern Culture. Bombay: Oxford University Press.
34.
Times of India (1996) ‘Filmfare is Now in Cyberspace’, 6 October.
35.
Upadhya, C. ( 2004) ‘A New Transnational Capitalist Class?’, Economic and Political Weekly39(48): 5141-51.
36.
Vasudevan, R. ( 2003) ‘Cinema in Urban Space’, Seminar525.
37.
Viswanathan, V. ( 1999) ‘India Internet World’, Business World 27 September.