AbstractGet full access to this articleView all access options for this article.Get accessReferences1. Gauntlett, D. ( 1998) ‘Ten Things Wrong with the Effects Model’ , in R. Dickinson , R. Harindranath and Olga Linné (eds) Approaches to Audiences - A Reader. London Arnold: London. URL (consulted March 2010): http://www.theory.org.uk/tenthings.htm
