Market valorization in broadcasting policy in Ghana: abandoning the quest for media democratization

Abstract

Structural Adjustment Program (SAP) policies have inaugurated a new paradigm in postcolonial governance that is characterized by a predilection for market instrumentality in policy articulation. A review of colonial and, indeed, early post-colonial communication policies demonstrates that the state had always resisted the lure of the market because of the quest to democratize media access. The early postcolonial state thought of national resources as to be regulated more by the requirements of national community need than by the rules of exchange-value. This article puts the development of broadcasting policy in Ghana into historical perspective and shows how commodification has been resisted until the implementation of SAP policies in the last two decades. It argues that the state’s abandonment of responsibility in relation to the business of broadcasting will come at a heavy price of a non-democratized electronic media, as rural areas remain unattractive to broadcasting-for-profit enterprises.