Today it is technologically and financially feasible for labor to de velop its own forms of advanced media production and distribu tion. However, a major obstacle to effective labor communications is its reliance on corporate communications models. To serve labor's prime directives to organize and represent workers, unions need a different approach to communications; one based in assumptions explicitly opposed to corporate communications methods devel oped to serve corporate goals. New media technologies can and should be wedded to labor education goals to create an organizing model for labor communications.
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