This paper examines first contract campaigns at five multinational corporations. The case studies include a cross-section of unions and a variety of industries. Several common patterns in the cases highlight important strategic considerations for unions. First, solid organizational structures and rank-and-file activism serve as a prerequisite for sustainable campaigns. Second, strategic consid erations of external factors, such as the union's strength in the industry and leverage capacity contribute to successful campaigns. Third, the level of resistance varies widely across employers and strongly affects the campaign. Finally, while the legal framework of bargaining matters, it emerges as a source of last hope against highly resistant employers.
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