Abstract
Participants used either a behaviorally anchored rating scale format or a mixed standard scale format in evaluating seven dimensions of interviewer performance as exhibited in videotapes of eight different managers. Based on the correlation between observed ratings and a set of known true or target scores, overall accuracy scores were calculatedfor each subject. In Study 1, subjects (undergraduate students) who used behaviorally anchored rating scales were significantly more accurate than subjects who used mixed standard scales in overall rating accuracy. In Study 2, subjects (MBA students with a minimum of 2 years supervisory experience) who used behaviorally anchored rating scales were significantly more accurate than subjects who used mixed standard scales in overall rating accuracy. This suggests that use of the behaviorally anchored rating scaleformat results in more accurate ratings of performance than does use of the mixed standard scale format. Results are discussed in terms of implicationsfor methods used in rating the behavior of individuals, especially in performance appraisal of employees.
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