Previous research has suggested that the bidirectional relationship between preference and frequency is moderated by patterns of relative cerebral activation. These patterns can be manipulated by the induction of lateral attentional orientation. It was hypothesized that recommendation of risk would be greater during manipulated rightward than during leftward or forward orientation of attention. An experiment using Stoner-like dilemmas produced significant support for the hypothesis. Consistency, affect, and perceived control were discussed as possible mediators.
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