It is proposed that attributional discounting is more adequately represented by a model based on the proportion of total valence associated with the alternative effects of a given act than it is by a model based on the sheer number of those effects. Evidence for this proportionate valence model is provided in two experiments. In experiment 1, a single high-valenced alternative effect was associated with greater attributional discounting than two lesser-valenced effects. In experiment 2, attributional discounting of a given effect was demonstrated to be a direct. function of the proportion of the total valence associated with alternative effects.
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