Fishbein's model was extended to female occupational choice. Normative beliefs and the attitudinal components of the model, as applied to female career choices, were expected to predict subjects' behavioral intentions better than would attitude alone. Eighty-eight sophomore women filled out and returned field survey questionnaires consisting of scales to measure the necessary components of the model. Additional measures were also taken. The normative beliefs component of the model was found to be the major predictor of behavioral intentions. The attitudinal component was relatively unimportant. Other findings were consistent with the model. Implications of the results are discussed.
Get full access to this article
View all access options for this article.
References
1.
Ajzen, I. , & Fishbein, M.The prediction of behavior from attitudinal and normative variables. Journal of Experimental Social Psychology, 1970, 6, 466-487.
2.
Baruch, G. R.Maternal influences upon college women's attitudes toward women and work . Developmental Psychology, 1972, 6, 32-37.
3.
Broverman, I. K. , Vogel, S. R., Broverman, D. M., Clarkson, R. E., & Rosenkrantz, P. S.Sex role stereotypes: A current appraisal. Journal of Social Issues, 1972, 28, 59-78.
4.
Carlson, A. R. The relationship between a behavioral intention, attitude toward the behavior and normative beliefs about the behavior. Unpublished doctoral dissertation, University of Illinois at Urbana-Champaign, 1968.
5.
Davidson, A. R. , & Jaccard, J. J.Population psychology: A new look at an old problem. Journal of Personality and Social Psychology, 1975, 31, 1073-1082.
6.
Douvan, E.Employment and the adolescent. In F. I. Nye and L. W. Hoffman (Eds.), The employed mother in America. Chicago: Rand McNally, 1963.
7.
Ellis, L. , & Bentler, P. M.Traditional sex-determined role standards and sex stereotypes. Journal of Personality and Social Psychology, 1973, 25, 28-34.
8.
Fishbein, M.Attitude and the prediction of behavior. In M. Fishbein (Ed.), Attitude theory and measurement. New York: John Wiley and Sons, 1967, 477-493.
9.
Fishbein, M. , & Ajzen, I.Belief, attitude, intention and behavior: An introduction to theory and research. Reading, Mass.: AddisonWesley Publishing Co., 1975.
10.
Horner, M. S.Femininity and successful achievement: A basic inconsistency. In J. Bardwick, E. M. Douvan, M. S. Horner, & D. Gutmann (Eds.), Feminine personality and conflict. Belmont, Calif.: Brooks-Cole, 1970.
11.
Horner, M. S.Toward an understanding of achievement-related conflicts in women . Journal of Social Issues, 1972, 28, 157-175.
12.
Looft, W. R.Sex differences in the expression of vocational aspirations by elementary school children . Developmental Psychology, 1971, 5, 366.
13.
Parsons, J. E. , Ruble, D. N., Hodges, K. L., & Small, A. W.Cognitivedevelopmental factors in emerging sex differences in achievementrelated expectancies. Journal of Social Issues, 1976, 32, 47-62.
14.
Rosenkrantz, P. S. , et al. Sex role stereotypes and self-concepts in college students. Journal of Consulting and Clinical Psychology, 1968, 32, 287-295.
15.
Ruble, D. N. , & Higgins, E. T.Effects of group sex composition on self-presentation and sex-typing. Journal of Social Issues, 1976, 32, 125-132.
16.
Tangri, S. S.Determinants of occupational role innovation among college women . Journal of Social Issues, 1972, 28, 177-198.
