Abstract
This study tested affective enhancement of Turkish-like words, as a function of frequency of exposure to those words. Forty-one male undergraduate subjects were exposed to 6 Turkish-like words, using a Tachistiscopic projector, either)4,8, or 16 times during a training phase. It was emphasized that all words would be seen 20 times in combined training and "sub-threshold" recognition trials. A mixed ANOVA revealed a positive relationship between frequency of exposure during training and affective value. Affective enhancement may be an alternative explanation for social facilitation findings using the pseudorecognition task when, in high arousal situations, subjects prefer liked stimuli to minimize further increments in arousal or to reduce response competition.
Get full access to this article
View all access options for this article.