Well fed subjects role-played either food-deprived or food-satiated participation in a classical conditioning of atti tudes study. Subjects who role-played deprivation and indicated awareness of the hypothesis that deprivation would lead to in creased liking for nonsense syllables paired with food words liked the syllables more than satiation-aware, unaware, and con trol subjects, who did not differ in their liking. The results were interpreted as supporting a demand characteristics explana tion of the deprivation-satiation effect found by Staats, Minke, Martin, and Higa (1972).
Get full access to this article
View all access options for this article.
References
1.
Page, M.M.A demand characteristic explanation of operant and classical verbal conditioning . Paper presented to the 83rd Annual Convention of the American Psychological Association, Chicago, 1975.
2.
Kruglanski, A.W.The human subject in the psychological experiment: Fact and artifact . In L. Berkowitz (Ed.), Advances in experimental social psychology, Vol. 8. New York: Academic Press, 1975.
3.
Orne, M.T.On the social psychology of the psychological experiment. American Psychologist, 1962, 17, 776-783.
4.
Page, M.M.Social psychology of a classical conditioning of attitudes experiment . Journal of Personality and Social Psychology, 1969, II, 177-186.
5.
Page, M.M., & Kahle, L.R.Demand characteristics in the satiation-deprivation effect on attitude conditioning . Journal of Personality and Social Psychology , in press.
6.
Rychlak, J.F.A philosophy of science for personality theory. Boston : Houghton Mifflin, 1968.
7.
Staats, A.W.An outline of an integrated learning theory of attitude formation and function . In M. Fishbein (Ed.), Readings in attitude theory and measurement. New York: Wiley, 1967.
8.
Staats, A.W., Minke, K.A., Martin, C.H., & Higa, W.R.Deprivation-satiation and strength of attitude conditioning: A test of attitude-reinforcer-discriminative theory. Journal of Personality and Social Psychology, 1972, 24, 178-185.
9.
Staats, C.K., & Staats, A.W.Meaning established by classical conditioning. Journal of Experimental Psychology, 1957, 54, 74-80.
