This research investigated the strategic use of competence valuation in achievement settings and examined the consequences of implementing this self-enhancement strategy for intrinsic motivation. In two studies, participants reported higher competence valuation following positive feedback; in turn, competence valuation was positively related to intrinsic motivation. Competence valuation mediated the direct relationship between feedback and intrinsic motivation, and this mediation was independent of perceived competence, which also served a mediational function. Study 2 identified the specific nature of the observed effects. Participants receiving positive feedback reported higher competence valuation (and perceived competence), which led to enhanced intrinsic motivation; the reciprocal processes were not operative for those receiving negative feedback.
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