Abstract
Get full access to this article
View all access options for this article.
References
1.
Waldrop JW
The demographics of diabetes . Am Demographics
1987 ;9 :45 -47 .
2.
Moore HF
,
Canfield BR
Public relations: principles, cases, and problems . Homewood, Ill : Richard D. Irwin, Inc , 1977 .
3.
Weiss B.
How to publicize your way to success: a step-by-step guide. San Francisco : Catalyst Publications, 1985 .
4.
MacStravic Res.
Managing health care marketing communications . Rockville, Md : Aspen Systems Corp , 1986 .
5.
Benn A.
The 23 most common mistakes made in public relations . New York : AMACOM , 1982 .