Abstract
Sixty-two campers with diabetes, aged 12 to 15 years, and 77 of their parents were asked to complete ques tionnaires asking about their reactions to television, radio, and newspaper advertisements from the 1981-82 ad vertising campaigns of the Juvenile Diabetes Foundation and the Ameri can Diabetes Association. Eighty- seven percent of the children and 56 % of the parents were motivated to try harder to take care of the diabetes. 27% of children and 39 % of parents were more worried about the child's diabetes after viewing the ads, but only 6% of children and 4% of parents felt there was little hope. All considered TV the most effective advertising medium and most thought that the educational, motivational, and fund- raising potential of the ads outweighed any negative aspects, such as inducing fear in young patients.
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