Recruitment Efforts to save a Teacher-preparation Program

Abstract

When enrollments dropped sharply in Florida State University's teacher-preparation program in visual disabilities, major efforts were made to recruit undergraduate and graduate students and hence to save the program from extinction. This article describes the successful four-year recruitment program and the methods used: a survey to determine the target population, the use of current students to attract new ones, the harnessing of campus resources, and obtaining funds for recruitment activities.