Abstract
This article presents an investment theory of creativity, and discusses its implications for the understanding and assessment of creativity. The article opens with a consideration of the standard psychometric approach to creativity and the assessments generated under this approach, which tend to emphasize divergent thinking. The article continues with a description of the investment theory and data collected in support of it. We conclude that a broader-based theory and measurement procedure provideas more insights into creativity than are gained through the narrower, conventional psychometric approach.
Get full access to this article
View all access options for this article.
