It is proposed that altruistic individuals may differ among themselves with respect to so-called 'moral endo-/ exocentrism'. Moral endocentrism refers to the extent to which one's altruistic behaviour is controlled by its anticipated effects on one's own feelings of moral satisfaction, pride, etc., and moral exocentrism refers to its anticipated effects on a partner's well-being. It has been assumed that, when in a moral dilemma, endocentric altruists tend to focus more on the morality of the self while exocentric ones tend to focus more on a partner in need.
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