From the Academy to the Boardroom: Methodological Challenges and Insights on Transnational Business Feminism

Abstract

Increasingly, corporations are championing the cause of gender equality and women’s empowerment in the Global South. Tapping into notions about women’s role as caregivers, empowerment promotion is simultaneously meant to lead to family and community development, profitability for those who invest in women and girls and economic growth. While emerging feminist scholarship on this kind of ‘transnational business feminism’ (TBF) (Roberts, 2012, 2015) has largely scrutinised gender governance based on visual and textual materials produced by corporations themselves, this article expands the methodological engagement with TBF by reflecting on how we translated the concept into two distinct field-based research projects. The article compares and contrasts our situated fieldwork experiences, focusing in particular on accessing corporate elites and development partners and the epistemological rifts that emerged in conversations with them. It documents how our experiences of blockages, hostile relations and miscommunications have shaped our critical feminist research, and points to some of the power relations at work within TBF.