Abstract
This article attempts to evaluate the impact of “urban-rural” migration on Bank Rakyat Indonesia (BRI) employees in three aspects. First, it analyzes the impact of migration on employees' personal lives, such as their perceptions of their new environment and living conditions, their worries, their ways of maintaining family ties and long-distance relationship, etc. Second, it examines the impact of migration on their work performance. Third, it examines how BRI tackles the demoralization problem through their human resource management policies. The study reveals the use of “carrot-and-stick” policies, such as promotion, bonus, allowances and incentives to offset the disadvantages of such a movement.
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