Abstract
An incidental-learning demonstration was used as a within-group demonstration for a course in Memory and Cognition and as a between-groups laboratory experiment in an Experimental Psychology course. In Memory and Cognition, the goals were to introduce the incidental-learning paradigm and use it as a basis for the discussion of levels of processing theory and elaboration. In the Experimental Psychology course, this paradigm was used to expose students to analysis of variance, deception, and individually computer-administered experiments. Both designs and procedures produced significant results consistent with previous research, met various course objectives, and generated discussion.
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