Abstract
This article examines the one-stop-shop ASAN Service as a flagship model of public sector reform in post-Soviet Azerbaijan. Established in 2012, the ASAN Service has streamlined over 400 public services under a single umbrella, aiming to reduce bureaucracy, increase transparency, and enhance citizen trust. Drawing on New Public Management, Governance, and New Public Service paradigms, the study situates ASAN within global reform trends, highlighting its distinctive features in a centralized governance context. The article presents ASAN as an emergent model that balances efficiency, control, and citizen engagement, while stressing that its future impact depends on addressing inclusiveness and broader governance reforms.
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