Despite a growing literature on the topic, our understanding of organizational sensemaking remains somewhat fragmented, and discussions have not yet fully integrated related ideas into a conceptual framework that includes the contextual terrain in which these activities occur. This article offers such a model. We begin with a story from a Korean fire inspector, delineating the process of his sensemaking into three stages: noticing, interpretation, and action. We demonstrate how sensemaking can be understood in three separate contexts— the ecological, institutional, and social relational. We show how each context provides a setting for a unique account of the three stages of sensemaking. We derive four theoretical propositions and conclude with implications and discuss prospects for this promising research area.
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