From Social Movement to Moral Market: How the Circuit Riders Sparked an IT Revolution and Created a Technology Market

DiMaggio Paul J. 1988. “Interest and Agency in Institutional Theory.” Pp.3–22 in Institutional Patterns and Organizations: Culture and Environment, edited by Zucker L. G. Cambridge, MA: Ballinger Publishing.

Fligstein Neil . 2001. The Architecture of Markets. An Economic Sociology of Twenty-First-Century Capitalist Societies. Princeton, NJ: Princeton University Press.

Fligstein Neil McAdam Doug . 2012. A Theory of Fields. New York: Oxford University Press.