Abstract
The AMBER Alert system enjoys widespread public support. Yet evidence suggests that the system may be ineffective and have unintended consequences. Because AMBER Alerts are illusory means of controlling crime, they may be conceptualized as “crime control theater” (CCT) and thus are indicative of a problematic social tendency to address complex issues through simple solutions. This article utilizes principles of social cognition, attitudes, social norms, and symbolic interaction to predict that the AMBER Alert system will persevere despite its disadvantages. This analysis can help account for the popularity of other forms of CCT. It also highlights the need for future research aimed at elucidating the processes responsible for the acceptance of policies that are mere theater.
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