Abstract
Get full access to this article
View all access options for this article.
References
1.
Barthes, R.
(1972). Mythologies (J. Cape, Ltd., Trans.). New York : Hill & Wang . (Original work published 1957)
2.
Fountain favorites.
(1990). Atlanta , GA : Coca-Cola Company .
3.
Frundt, H. J.
(1987). Refreshing pauses: Coca-Cola and human rights in Guatemala . New York : Praeger .
4.
Konrad, W.
(1990, November 26). The real thing is getting real aggressive . Business Week , pp. 94 -104 .
5.
Maltby, R.
(1989). Passing parade: A history of popular culture in the twentieth century . New York : Oxford University Press .
6.
Nesmith, L.
(1990, December). A pause that refreshes . Architecture , pp. 74 -76 .
7.
Tedlow, R. S.
(1990). New and improved: The story of mass marketing in America . New York : Basic Books .
8.
United Press International. (1990, May 7). New Coke sign replaces old Atlanta landmark .
9.Walking through the pavilion [Coca-Cola fact sheet]. (1990). Atlanta, GA: Coca-Cola Company.
10.
Wallace, M.
(1985 ). Mickey Mouse history: Portraying the past at Disney World . Radical History Review , 32 , 33 -57 .
11.
Watters, P.
(1978). Coca-Cola: An illustrated history . Garden City, NY : Doubleday .
12.The World of Coca-Cola . (1990). Atlanta, GA: Coca-Cola Company.
13.The World of Coca-Cola sign [Coca-Cola fact sheet]. (1990). Atlanta, GA: Coca-Cola Company.