Applications of Conjoint Measurement To Communication Research

Abstract

Get full access to this article

View all access options for this article.

References

Ackoff, R.L. and F.E. Emery (1972) On Purposeful Systems. Chicago : Aldine-Atherton.

Green, P.E. and Y. Wind (1973) Multiattribute Decisions in Marketing: A Measurement Approach. Hinsdale, III.: Dryden Press.

Hughes, G. D. and M. L. Ray [eds.] (1974) Buyer/Consumer Information Processing Chapel Hill: Univ. of North Carolina Press.

Krantz, D.H. , R.D. Luce , P. Suppes , and A. Tversky (1971) Foundations of Measurement. Vol. I.. New York: Academic Press.

Kruskal, J.B. (1965) "Analysis of factorial experiments by estimating monotone transformations of data." J. of the Royal Statistical Society Series B, 27: 251-263.

Rao, V.R. (1975) "Conjoint measurement in marketing analysis." Working Paper. Cornell University.

--- and C.S. Craig (1975) "Consumer evaluation of product information by source: an application of conjoint measurement." Working Paper. Cornell University.

Torgerson, W.S. (1967) Theory and Methods of Scaling. New York: John Wiley.